Good branding? Or a good first impression?

Good branding?

Or a good first impression?  

It is an important distinction: Are we building a brand based on exceptional customer experience over the long-term; or, are we trying to get their attention with a glitzy logo and a catchy slogan?

The long-term experience and the first impression have to be consistent. Not initial false promises raising unreasonable expectations resulting in disappointed customers looking to leave us instead of becoming raving fans recommending us to everyone they know.

It’s easy to be attracted to the fun of continuously meddling with the glitzy logo and the catchy slogan and neglect delivering the goods and exceptional customer service on every interaction.

Good luck. None of it is easy.

Be better. Do better. 

Del Chatterson, your Uncle Ralph

Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.

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