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Learning Entrepreneurship .com



Marketing is NOT Everything
It’s a Three-Part Process The Three Parts: Marketing, Sales, and Customer Service (These comments on Marketing, Sales, and Customer Service were originally posted at LearningEntrepreneurship.com and later included in Don’t Do It the Hard Way ). The building of a sustainable business around a marketable product or service requires loyal, long-term profitable customer relationships that can only be achieved with a consistently effective team effort supporting a three-part pr
Del Chatterson
1 hour ago2 min read


Make it personal. Do it your way
Have you put the stamp of personality on your business? Is it good for business? Or do you or the business need a personality transplant? Sometimes the corporate personality is not aligned with the personality of the owner or CEO. They may remain hidden in the background providing leadership and strategic direction to the frontline teams. Sometimes the CEO or primary shareholder dominates the corporate image and branding so that their personality and their actions continually
Del Chatterson
1 day ago2 min read


Good advice does not go obsolete
Old entrepreneurs and advisors like me occasionally wonder if we’ve become obsolete. Do we still have good advice to share? My conclusion is obvious from the constant writing, posting, and publishing of my words of wisdom and advice based on the lessons learned from my decades of experience in entrepreneurship, management and leadership. Some of my knowledge and skill sets are definitely obsolete, of course. I did my MBA at McGill more than fifty years ago when personal compu
Del Chatterson
1 day ago2 min read


External risks are hard to manage
Every business and investment decision requires analysis of risk and return. What do you expect to happen and what could go wrong? What can you do to avoid or protect yourself from the downside risks? These are hard questions to answer. There are always many uncontrolled variables, unknowns and uncertainties. It is important to focus on what you can control. Manage what you can to achieve the most favourable results under changing circumstances. Be aware of the external env
Del Chatterson
Feb 261 min read


Character matters. Or does it?
(These comments on Leadership and Character were originally posted at LearningEntrepreneurship.com and later included in Don’t Do It the Hard Way (2020 Edition) . Results are all that matter. Wrong. Character matters. Sometimes we learn more than we ever wanted to know about our leaders, role models, and heroes in society. That knowledge then leaves us with an awkward question to consider. Should we dismiss everything they ever accomplished because of their obvious chara
Del Chatterson
Feb 244 min read


Coping with chaos
Cautious or opportunistic? We should be getting used to this. Thriving on Chaos , as Tom Peters called it in 1988 ! Since then we’ve had multiple crises causing economic and business chaos – from the dotcom bust of 2001 to the financial meltdown of 2008 and the pandemic of 2020 to the current Trump-induced turmoil of a new world order in geopolitics, trade and military alliances and global economies. How do we cope now? Tom Peters’ book, Thriving on Chaos - Handbook for a Man
Del Chatterson
Feb 193 min read
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