Under Promise & Over Deliver
But don’t Under Sell
It’s a popular mantra: Under Promise & Over Deliver
And it’s good advice to achieve higher levels of customer satisfaction. Promise delivery in the next 3-5 days, then deliver tomorrow. Wow!
Customers love it. Except those customers who did not order it, because they needed it in two days.
Cautious promises may be good for customer service but not good for sales to get the order in the first place.
Maybe the mantra should be: Promise to be better than the competition, then deliver what you promise.
Be better. Do better.
Your Uncle Ralph, Del Chatterson