Multi-business billionaire Richard Branson has always been one of my favourite examples of a model entrepreneur (and the most successful practitioner of guerilla marketing.)
He recently described his short answer to the frequently asked question, "What is the secret of your success?"
Here is the summary and a link to his article.
After reflecting across 40 years and thinking about what characterises so many of Virgin’s successful ventures, I have come up with five "secrets" to business success.
1 - Enjoy What You Are Doing.
2 - Create Something That Stands Out.
3 - Create Something That Everybody Who Works for You is Really Proud of.
4 - Be a Good Leader.
5 - Be Visible.
Go over to Entrepreneur.com to read his five business tips in full.
Listen to Richard.
He's about as thoughtful, creative and successful as any entrepreneur on the planet.