The "Tiger effect" has not only caused us to wonder about everyone else's apparently happy family life, it has also made us skeptical about any star athlete's public image.
I found myself questioning Roger Federer's very humble, gracious and appealing acceptance speech after winning the Australian Open Tennis Championship on Sunday. Is he really that charming and friendly a family guy? Or has he been well coached and rehearsed by the agents and PR people that are helping him sell that image?
Thanks Tiger, for making us all less gullible and more cynical.
Unfortunately, that's what happens when a representative of our sport, profession or industry falls from favour into public disgrace. We all have to fight the negative impression created.