It’s all about the Money
Time to stop denying, explaining, apologizing? Maybe we can just ignore the critics and focus on the people that are really important to us.
It’s the employees, customers and suppliers, maybe your bank and probably your family, that really need to know you also have their interests at heart. You already know that you could make more money, especially in the short term, by taking a few short cuts. They’re not all illegal, some are just exploitive or objectionable use of people and the planet. But you also know that they are all actually bad for your business, if you want to maintain your ability to look after all those people that are important to you.
Now let’s deal with the critics. Unfortunately, they can influence the environment you work in and the rules you have to comply with, even if they don’t know what they’re talking about. So let’s help them understand what entrepreneurs are really about. Don’t let them accept all the easy stereotypes and generalize from the few bad actors.
We don’t need to apologize (I hope), but we do need to explain.
Be better. Do better.
Your Uncle Ralph, Del Chatterson