Maclean's magazine arrived in the mail today and it's hard not to notice the four catchy headlines for articles in this issue. Starting with:
"THE FLU SHOT SCREW-UP
Can we fix the vaccination plan before it's too late "
And across the top banner:
Amiel: GOD HELP DOGS
INTERVIEW: CANADA VS.
Now that's an issue that will get read today.
Are your marketing communications that catchy? Maybe too much sensational yellow journalism for you? (No coincidence this issue had a yellow cover?)
Still it's a key principle of marketing that images and colours may catch the eye, but headlines capture attention. If you can also qualify the reader and get their interest, then you've really got it right this time.