The secret sauce
As I regularly change hats from business advisor to writer of crime fiction, I’m constantly reminded of the power of creativity to achieve better results. A creative mind is one of the many traits that entrepreneurs and artists have in common, but it’s probably the most significant distinguishing factor for those whose performance excels against other equally talented and hard-working competitors.
Creativity is their superpower. Finding new ways to accomplish their goals while playing by the rules, but going beyond the conventional wisdom and standard operating procedures. Building on their knowledge and experience and daring to try something completely different. Maybe applying a strategy or technique from another domain that has never been applied to their work in the same way.
Are you adequately exercising your creative muscles? The aptitude is there, give it a push. Step out of the rut you may be in and try something completely different.
Start with testing your artistic creativity. Grab the old guitar and pick out your own tune, try sketching a favourite hometown scene from memory, re-write your last flaming e-mail into a poem. OK, if that’s too much to get you started, at least work on taking better selfies and writing more imaginative social media posts. Even on Linkedin.
Then you’ll look at your business challenges differently and see where more creative solutions might apply. Don’t go crazy, just get creative.
Be better. Do better. Be an enlightened entrepreneur.
Del Chatterson, your Uncle Ralph
Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.
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