Keep it simple
Sometimes the old clichés are worth remembering; sometimes new perspectives help keep them fresh.
- Be authentic and sincere. You can’t fake it if you don’t really care. Nobody cares what you know, or what you’re selling, until they know that you care about them.
- Focus on the target market; be selective. Know them and what they want. If they’re not like you and you can’t relate, they’re not your market.
- It may be simple, it’s never easy.
- The best people in sales and customer service love to solve customer problems. They deliver what marketing promises and build customer satisfaction.
- Market feedback drives marketing strategy.
- Have a purpose. Build a business with meaning. Have a mantra, not a mission statement.
- In advertising, persistence is the key to success. Be patient, persistent, polite and persuasive.
- Be consistent in protecting your brand, your reputation and your legacy.
- Are you a Porsche or a pick-up truck?
- Don’t do it all yourself. Use professionals well.
- The goal is always loyal, long-term, profitable customer relationships.
For more Random Ramblings of your Uncle Ralph visit: LearningEntrepreneurship Blogs.
Be better. Do Better. Be an Enlightened Entrepreneur.
Del Chatterson, your Uncle Ralph
Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.
Read more Blog posts at: LearningEntrepreneurship Blogs.