Business without politics
It’s not possible, never has been
There was an old idea that you should never mix business and politics. The concern was that it can be hard to stay friends and keep customers, suppliers and employees loyal, if you strongly disagree on political issues.
But it has always been a hopeless and futile mission to avoid politics in trying to appeal to everybody, in spite of their political views. It is also not a good strategy. In my opinion, long-term loyal and valuable relationships cannot be sustained by good prices, products and services alone, there has to be a mutual respect and sharing of ethical principles, values and beliefs, including basic political ideas.
Modern consumers and employees prefer to do business with companies that share common values of respect for people and the planet and are not entirely dedicated to the single objective of increasing short-term profit. Enlightened entrepreneurs also understand that long-term business value is enhanced by meeting their social responsibilities.
For business people to be politically active is entirely appropriate and in line with meeting their business objectives to build sustainable value and growth. It may even require objecting to bad government policy and decisions that do not align with your view of those social responsibilities.
Of course, when you’re opposed to the policies of a vindictive, impulsive, narcissist dictator in government, it may be necessary to be more cautious and diplomatic in your objections.
But take a risk, speak up.
It is not a secret what you think anyway, so don’t be shy to defend your beliefs, values and political views. You will lose more goodwill and loyalty from your supporters, if you give in to public pressure or criticism from opponents. Defending your values and beliefs will build more loyalty with the customers and employees that you really want to do business with.
Don’t give in, don’t suck up.
Stick to your principles.
Your Uncle Ralph, Del Chatterson
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