Is misleading OK? Lying and misinformation are such prominent tactics in self-promotion, advertising, politics, and social media that...

Better marketing? Keep it simple Sometimes the old clichés are worth remembering; sometimes new perspectives help keep them fresh. Here’s...

Biggest Entrepreneur Mistake #5 Marketing is NOT Everything (An extract from DON’T DO IT THE HARD WAY – Avoid the Seven Biggest Mistakes...

Marketing is Storytelling Do you have a good story? Seth Godin and I agree on a lot. Not everything, but a lot. Seth wrote the book on...

Where did that come from? Explaining sales is hard to do As a wise marketing agency executive once said, “I know that half of our...

Image is everything Don’t let packaging become a problem Does your packaging provide a competitive advantage? Does it appeal to customers...

The Wanna Be Market Are you the hunter or the prey? Appealing to everyone who has a dream and is looking for the short-cut to realizing...

This article is an extract from Uncle Ralph's, "Don't Do It the Hard Way". Read the book. Marketing, Sales or Customer Service? Are...

Evolution of Do-It-Yourself Marketing It struck me recently in a meeting with two young entrepreneurs that we were struggling to do it...

Choices to be made or all part of a continuum? I believe they are the three elements of a process required to build long-term valuable...

You may know him best from his books, if you've heard of "The Purple Cow", "Survival is not Enough", "Meatball Sundae", "The Big Red Fez"...

Maclean's magazine arrived in the mail today and it's hard not to notice the four catchy headlines for articles in this issue. Starting...

The Seven Biggest Mistakes that Entrepreneurs Make Which ones are you making? How can you avoid them? I was recently asked to do a...

Thumbs up or down for GM? It seemed like a strange combination on the same page of the Business Section in a national newspaper. All the...

The value of a good company name struck me en route to spring skiing on Sunday. Flying by on the freeway I suddenly noticed two...

Sometimes we get so preoccupied with marketing and sales activities and all the associated details that we forget the original strategic...

In the early days of e-business consulting most of us doing the e-missionary circuit were preaching the message of "Catch the wave or be...