Biggest Entrepreneur Mistake #5 Marketing is NOT Everything (An extract from DON’T DO IT THE HARD WAY – Avoid the Seven Biggest Mistakes...

Losing customer loyalty It happens fast It is an important principle, in my opinion, that the primary purpose of any business is to build...

Learn to Apologize Do it right next time (This article is based on ideas in Uncle Ralph's DON'T DO IT THE HARD WAY & The Complete...

Covid Customer Service - Part 3 (This article is based on extracts from Uncle Ralph’s Random Ramblings in DON’T DO IT THE HARD WAY - 2020...

Customer Service is Marketing? Simply deliver what you promised I would argue that it’s an essential element of a three part process –...

Exceeding expectations Even if you’re not working for tips Prepare a good product and meet the minimum expectations for delivery, quality...

This article is an extract from Uncle Ralph's, "Don't Do It the Hard Way". Read the book. Marketing, Sales or Customer Service? Are...

Be Prudent not Paranoid I was still an inexperienced young entrepreneur, so it was easy to over-react and go beyond caution and become...

Choices to be made or all part of a continuum? I believe they are the three elements of a process required to build long-term valuable...

Sometimes we get so preoccupied with marketing and sales activities and all the associated details that we forget the original strategic...

A quick comment after another demonstration of what distinguishes good customer service. I've always said the essence of good customer...