Better marketing?

Keep it simple

Sometimes the old clichés are worth remembering; sometimes new perspectives help keep them fresh.

Here’s a short summary of good marketing advice with thanks to all my favourite gurus – including Seth Godin, Guy Kawasaki, Tom Peters, Henry Mintzberg, and … your Uncle Ralph:

Be authentic and sincere. You can’t fake it if you don’t really care. Nobody cares what you know, or what you’re selling, until they know that you care about them.
Focus on the target market; be selective. Know them and what they want. If they’re not like you and you can’t relate, they’re not your market.
It may be simple, it’s never easy.
The best people in sales and customer service love to solve customer problems. They deliver what marketing promises and build customer satisfaction.
Market feedback drives marketing strategy.
Have a purpose. Build a business with meaning. Have a mantra, not a mission statement.
In advertising, persistence is the key to success. Be patient, persistent, polite and persuasive.
Be consistent in protecting your brand, your reputation and your legacy.
Are you a Porsche or a pick-up truck?
Don’t do it all yourself. Use professionals well.
The goal is always loyal, long-term, profitable customer relationships.