Better marketing? Keep it simple. 

Better marketing? 

Keep it simple 

Sometimes the old clichés are worth remembering; sometimes new perspectives help keep them fresh.

Here’s a short summary of good marketing advice with thanks to all my favourite gurus – including Seth Godin, Guy Kawasaki, Tom Peters, Henry Mintzberg, and … your Uncle Ralph:

  • Be authentic and sincere. You can’t fake it if you don’t really care. Nobody cares what you know, or what you’re selling, until they know that you care about them.
  • Focus on the target market; be selective. Know them and what they want. If they’re not like you and you can’t relate, they’re not your market.
  • It may be simple, it’s never easy.
  • The best people in sales and customer service love to solve customer problems. They deliver what marketing promises and build customer satisfaction.
  • Market feedback drives marketing strategy.
  • Have a purpose. Build a business with meaning. Have a mantra, not a mission statement.
  • In advertising, persistence is the key to success. Be patient, persistent, polite and persuasive.
  • Be consistent in protecting your brand, your reputation and your legacy.
  • Are you a Porsche or a pick-up truck?
  • Don’t do it all yourself. Use professionals well.
  • The goal is always loyal, long-term, profitable customer relationships.

For more Random Ramblings of your Uncle Ralph visit:  LearningEntrepreneurship Blogs

Be better. Do Better. Be an Enlightened Entrepreneur.

Del Chatterson, your Uncle Ralph

Learn more about Enlightened Entrepreneurship at: Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.

 Read more Blog posts at: LearningEntrepreneurship Blogs



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