Are you an Activist CEO?
Leading with your values?
It’s no longer an option. It's now expected, by your employees and your customers. They have choices to make – who to work with and who to buy from. That’s the new reality in today’s hyper-sensitive, highly politicized, and widely publicized world.
Or are you a politician, avoiding the issues and trying to please everybody, not wanting to offend anyone?
That used to be the best strategy to attract and retain employees and customers, but it’s no longer good enough. We already knew that the ruthless, selfish, greedy and irresponsible CEO was nobody’s first choice, but don’t be evil is no longer good enough either. (Unless your objective is to appeal to evil people who are selfish, greedy and irresponsible.)
There is more joy and more opportunity to do well by being good - an ethical, enlightened, and socially responsible CEO and entrepreneur. Leading by example is a good start.
Stepping up and speaking out comes next. The people you need to succeed are watching and they expect you to do more. More than a Tweet, more than a press release, more than a new tagline or marketing slogan. Action proves how you really feel and who you really are. Do more and you’ll attract the people you really want to do business with, and you will have a real impact on the people and the planet around you.
Whether you have 40,000 employees around the world or only four people working in your local shop, you can make a difference.
Be better. Do better.
Del Chatterson, your Uncle Ralph
Learn more about Enlightened Entrepreneurship at: LearningEntrepreneurship.com Read more of Uncle Ralph's advice for Entrepreneurs in Don't Do It the Hard Way & The Complete Do-It-Yourself Guide to Business Plans - 2020 Editions.
Read more Blog posts at: LearningEntrepreneurship Blogs.