Learning Entrepreneurship Blog

The Wanna Be Market

The Wanna Be Market

Are you the hunter or the prey?

dreamingHave you noticed how many serious businesses are marketing hard to the Wanna Be market? Wanna be a writer, movie star, professional athlete or internet millionaire? Buy my stuff.

Appealing to everyone who has a dream and is...

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Excuses are easy

Excuses are easy

alligator“Too busy fighting fires to do fire prevention”

“When you’re surrounded by alligators it’s hard to see a way out of the swamp.”

But there is no excuse for neglecting to manage the entrepreneur’s Challenge #1:

Balancing strategic leadership with management effectiveness.

The difference between management and...

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