Learning Entrepreneurship Blog

Disaster insurance

Disaster insurance

Reducing risks

business-disasterStrange concept, insurance. You hope the disaster never happens, but you bet that it will and buy insurance to recover when it does. The insurance company takes your money and bets against you, also hoping it never happens. If it happens, you win (at...

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The price is the price

The price is the price

Almost never 

And it’s a problem. Pre-occupation with price leads to bad decisions, if we miss the important factors that determine the value.

low price!We have all seen frequent examples of nonsensical pricing and have our own favourite stories of a deal we...

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