Enlightened Entrepreneurship – Part 3: The Action Plan

Enlightened Entrepreneurship – Part 3: The Action Plan

Enlightened Entrepreneurship requires us to practice it, promote it and defend it.

Does accepting that mission make us missionaries? Yes.

And the mission has a three part Action Plan:

  1. Practice enlightened entrepreneurship and lead by example for employees, customers, suppliers, strategic partners and stakeholders.
  2. Help other entrepreneurs be more enlightened and thereby more successful.
  3. Advocate for entrepreneurs and defend entrepreneurship against the unfair critics. “We are not evil!”

Start with awareness followed by leadership and management that confirm the value of merging business goals with social responsibility. It is not sufficient to have a charitable effort or community project outside of company operations to serve as a “guilt-eraser” or to counter-balance irresponsible behaviour in daily business operations. It is essential that daily business operations reflect your enlightened business culture and social values.

There will still be critics and non-believers. They cannot be ignored. So enlightened entrepreneurs must continuously advocate, explain and defend the contributions of entrepreneurship to a better society. As more successful entrepreneurs join the conversation, the more convincing we will be.

We need you. So step up and join the cause. Be a missionary for Enlightened Entrepreneurship.

I look forward joining you,

Your Uncle Ralph, Del Chatterson

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