Enlightened Entrepreneurship – A wider perspective

Enlightened Entrepreneurship

A wider perspective

9781496932259_COVER.indd“I’m only in it for the money.” Really?

Hardly anyone admits to it; most of us are accused of it.

Most of us already know that being motivated by personal gain and short term profit are losing propositions. We must have a higher purpose and satisfy a wider spectrum of interested stakeholders to achieve sustainable long-term success.

We have to continuously satisfy the needs and meet the expectations of employees and customers, suppliers and strategic partners, governments and regulators, our communities and the society around us.

Yes, it can be called recognizing our social responsibilities and yes, it can still be justified by the old free enterprise principle of being in our own self-interest, to make more money.

You do not have to be a dedicated, altruistic social entrepreneur to accept that every business is a social enterprise. Every business has to deliver products or services and employment with net benefits to society and a minimum of social and environmental impacts.

An enlightened entrepreneur is aware of those requirements and manages accordingly.

Be better. Do better.

Your Uncle Ralph, Del Chatterson

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Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

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