Recent Posts by Learning Entrepreneurship

NO EASY MONEY Launching today!

Buy a book, tell a friend

Your first chance to buy a book and share the fun!

Visit Indiegogo: Launching NO EASY MONEY, a Dale Hunter novel 

Yes, finally you can buy a book.

No_Easy_Money_instagram #1The novel, NO EASY MONEY or the business books, DON’T DO IT THE HARD WAY and The Complete Do-It-Yourself Guide to Business Plans. Available in hardcover, paperback or E-book.

Advance sale at a discount for signed author copies and more perks, if you’re interested to join the adventure.

PLEASE, TELL A FRIEND!

Visit Indiegogo: Launching NO EASY MONEY 

Learn more about the novel, the Dale Hunter Series, my story and how I got here, my plan and the hidden agenda!

Thank you for your interest and your continued support of my adventure in writing fiction.

Enjoy the stories,

Del Chatterson

 

 

Entrepreneurs don’t read

And business fiction doesn’t sell

I’m trying to prove both assumptions are wrong. A futile exercise?

Maybe you can help.

Dale_Hunter_Series_facebook_banner_4-24 Version #3

First, entrepreneurs can and do read – mostly non-fiction books and articles, mostly related to business and self-improvement. I think we can agree, entrepreneurs are time-challenged and do not want to waste it on fiction. Many do try to keep current on the economic news, business issues and maybe the latest best-seller on leadership or entrepreneurship, but fiction? Not often. No spare time to read for enjoyment, except on the plane or on the beach. Even then it’s seldom fiction.

Are they missing the opportunity for some creative, lateral thinking? New sources of ideas, information and inspiration? Maybe, but their reading habits are already set and unlikely to change.

So my Dale Hunter Series of crime thriller novels set in the computer industry of the 1980s is about an entrepreneur, but it’s written for a wider audience. Appealing to both my 93-year old mother-in-law and my 14-year-old grandson and everyone in between. Different people like it for difference reasons.

You can decide for yourself. Enjoy the fun summer read!

A Free E-book copy of NO EASY MONEY at: Book funnel https://dl.bookfunnel.com/nbi0i5e10t (Offer ends Aug. 15th.)

PLEASE, TELL A FRIEND!

Any feedback, comments, suggestions or reviews are welcome.

Be better. Do better.

Your Uncle Ralph, Del Chatterson

Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

Good luck or bad bounce?

Hazards of the British Open

British Open 2018Tiger Woods was leading after nine holes. At one point it was Spieth, also Kisner, Schauffele, and Chappell. Finally the winner, after four days of challenging conditions and 72 difficult holes of Scottish links golf, was Francesco Molinari.

How to explain it?

Yes, the best golfer won, that’s the way it usually works. And Molinari did avoid the mistakes that eliminated so many others, including strong contenders who made miraculous shots, like Rory McIlroy.

But the nature of golf is such that good shots don’t guarantee good results and bad shots don’t always end up in trouble. Sometimes a wayward ball heading out of bounds bounces off a spectator or a hillside and rolls back to the middle of the fairway. Sometimes a terrific drive rolls three feet too far and falls into a deep bunker where recovery without penalty is impossible.

Remember: Business is like golf and life is not fair. You don’t always get what you want or even what you deserve.

But the important basic principles for success remain: have a strategy and a plan, execute well, stay focused and avoid mistakes.

Be better, do better.

Your Uncle Ralph, Del Chatterson

Read more articles like this one at: Business is Like Golf Blog

Visit LearningEntrepreneurship.comand join our mailing list for more ideas, information and inspiration for entrepreneurs.

Check outUncle Ralph’s books, Don’t Do It the Hard Way and The Complete Do-It-Yourself Guide to Business Plans. Available online or at your favourite bookstore in hard cover, paperback or e-book.

What did you learn today?

You don’t have to be in school to learn something every day

????????????????????????If your goal is to get better and do better, then you should be learning something new every day. You don’t have to be in school to be learning.

There are many alternative learning strategies and they can all make a difference. Read a book, take a course. Go to a training session, workshop, seminar or conference. Share stories with other professionals, entrepreneurs, friends and associates.

You can extract lessons from everywhere and everything that’s happening around you, as observer or as participant. Lessons on leadership, management, operating effectiveness, personal relations, salesmanship, marketing or customer service. Most of the valuable lessons are free!

Even during the periods when you’re relaxing, enjoying the recreation or entertainment, pay attention to the strategies, tactics, behaviour, results and consequences.

Maybe you’ll notice like I have, for example, that business is like golf. (See my Blog: Business is like golf) The game of golf frequently reminds me of the important basic principles for success: have a strategy and a plan, execute well, stay focused and avoid mistakes.

So back to my initial question, what did you learn today?

Be better. Do better.

Your Uncle Ralph, Del Chatterson

Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

Bad behaviour

Needs to be changed, not explained

Baby TrumpBad behaviour needs to be changed, not analyzed, explained, rationalized or excused.

Speculating over why it’s happening may keep the analysts and commentators busy, but it’s tiresome and irrelevant. If the bad behaviour can be stopped by removing the cause, then let’s do that, but if we cannot determine the cause, then let’s accept the fact that it will continue unless we change it.

The best way to help change the behaviour is to allow the negative consequences to be evident and obvious to the individual and to his supporters, facilitators and enablers.  It doesn’t matter if it’s an arrogant politician or selfish CEO, delinquent employee or spoiled 5-year old. Let’s change the behaviour or change the player.

(OK, maybe not change your 5-year old, he’ll grow up and improve.)

Be better. Do better.

Your Uncle Ralph, Del Chatterson

Enlightened Entrepreneurship

A wider perspective

9781496932259_COVER.indd“I’m only in it for the money.” Really?

Hardly anyone admits to it; most of us are accused of it.

Most of us already know that being motivated by personal gain and short term profit are losing propositions. We must have a higher purpose and satisfy a wider spectrum of interested stakeholders to achieve sustainable long-term success.

We have to continuously satisfy the needs and meet the expectations of employees and customers, suppliers and strategic partners, governments and regulators, our communities and the society around us.

Yes, it can be called recognizing our social responsibilities and yes, it can still be justified by the old free enterprise principle of being in our own self-interest, to make more money.

You do not have to be a dedicated, altruistic social entrepreneur to accept that every business is a social enterprise. Every business has to deliver products or services and employment with net benefits to society and a minimum of social and environmental impacts.

An enlightened entrepreneur is aware of those requirements and manages accordingly.

Be better. Do better.

Your Uncle Ralph, Del Chatterson

Join our mailing listfor regular e-mails with ideas, information and inspiration for entrepreneurs.

Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

Results are all that matter

Wrong. Character matters

angry bossWhether you are a CEO, politician, celebrity or simply a humble hard-working entrepreneur or employee, performance is continuously being assessed by the results you achieve. Does it matter how they are achieved?

Some people think not, results are all that matter. They’re wrong.

Character matters. Ethics, attitude and approach matter. Tactics and methods matter. Success and the desired results may appear to be achieved, regardless of the behaviour. Immoral, irresponsible, ruthless, and aggressive behaviour may even appear to have been necessary to achieve the results. Wrong again.

The apparent short term gains will eventually be lost to long term reactions. The used and abused will get even. A legacy of accomplishment may be completely forgotten, when the true character is revealed. Just ask Bill Cosby, Harvey Weinstein or Rosanne Barr.

Be better. Do better.

Your Uncle Ralph, Del Chatterson

Visit LearningEntrepreneurship.com for more Blog posts and articles.

Join our mailing listfor regular e-mails with ideas, information and inspiration for entrepreneurs.

Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

Listen to Mom

Even when she’s not there

 

My Mom passed away almost eighteen months ago, but I still hear her talking to me, telling me her favourite stories, responding with great one-liners and encouraging me to do better and be better. I still try to make her proud.

MOMSound familiar?

If you can, be sure to tell her she’s loved and appreciated. Everyday, not just on Mother’s Day.

Happy Mother’s Day!

These are my favourite Blog posts to share for Mother’s Day.

Happy Mother’s Day to Mom’s everywhere.

 Your Uncle Ralph, Del Chatterson

 Visit LearningEntrepreneurship.com for more Blog posts and articles.

Join our mailing listfor regular e-mails with ideas, information and inspiration for entrepreneurs.

Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

Warming up or procrastinating?

It’s your choice

Rock starsLike for the rock-stars, a warm up act can be good. A good warm up act gets the main act and the audience in the mood for a great performance.

If you’re working on your own big performance it’s a good idea to warm up, a little stretching or a quick jog around the track.  Or a few Blog posts and Tweets to warm up before working on the serious article or a new book. (This is me, doing that.)

BUT, be careful you’re not procrastinating. Stalling until you feel like you’re “in the mood” for it. Maybe it’s better to just “Do it!”

Warm up by getting started. Set a time to get going, when the bell rings or the puck drops.

Remember, the vacuuming and the laundry are not urgent! Re-organizing your files and cleaning up your junk mail, that’s procrastinating. They need to be done and done right, but not RIGHT NOW!

Make a distinction, are you warming up for the main act or postponing the important stuff with very poor excuses?

Be better. Do better.

Your Uncle Ralph, Del Chatterson

Visit LearningEntrepreneurship.com for more Blog posts and articles.

Join our mailing listfor regular e-mails with ideas, information and inspiration for entrepreneurs.

Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book. 

Image is everything

Don’t let packaging become a problem

Does your packaging provide a competitive advantage? Does it appeal to customers and enhance your brand name? Raise your corporate profile?

Or is it annoying and dysfunctional? Loud and obnoxious, attracting the wrong kind of attention.

The trick is to make packaging decisions in favour of the customer first. Not just for flashy presentation on the shelf or to prevent shoplifting. Think about those packages you hate and make sure you’re not among them. Like those giant colourful, appealing boxes of cereal that turn out to be only two-thirds full. Or Gillette razor-blades that are locked down and set off alarms if you want to take a closer look.

Is that really helping sales? Making it look overpriced and hard to buy?

Some packaging is all about presentation and not at all practical for consumers when they get it home. Buy a new shirt or pair of socks and you’ll ask yourself, “Why do they need all the paper and cardboard wrapping? And 27 pins buried in painfully hard to find places?”

heinz-ketchup-bottlesAnd then there’s Ketchup. Fifty years of impractical glass bottles that were a challenge to get the tomato paste out of. Was it really a branding strategy to build a cult following of unusually persistent dedicated buyers? Pissing people off is not usually a good sales tactic. Finally some genius at Heinz introduced the squeezable upside-down plastic container. Great! And much easier to consume large quantities. Now that has to be good for sales.

How good is your packaging?

Instead of wrapping up your stuff in flashy exaggerated marketing B.S. and tying it down tight so nobody can steal it, think about higher values of being functional, appealing, authentic and socially and environmentally responsible. Easy to open, but secure from tampering or inappropriate use. Non-polluting.

And stop worrying about people stealing it.

Try giving it away instead. Those people may just become loyal repeat customers and raving fans who tell everybody how wonderful you and your product are. Those giveaways may be your best-performing marketing initiative.

Be better. Do better.

Your Uncle Ralph, Del Chatterson 

Visit LearningEntrepreneurship.com for more Blog posts and articles.

Join our mailing listfor regular e-mails with ideas, information and inspiration for entrepreneurs.

Check out Uncle Ralph’s books:Don’t Do It the Hard Way” and “The Complete Do-It-Yourself Guide to Business Plans” Both are available online or at your favourite bookstore in hard cover, paperback or e-book.

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